The Customer Success Glossary

A Customer Champion is a highly engaged customer who voluntarily advocates for a product or service based on their genuine enthusiasm and success with it. Unlike paid brand ambassadors, these champions emerge naturally - sharing their expertise with other users, providing product feedback, and actively recommending the solution to others based on their firsthand experience of its value.

A customer stakeholder is a key decision-maker within a customer organization who directly influences purchasing decisions and product success. These individuals actively shape the relationship between their company and yours by providing feedback, making buying decisions, and maintaining partnerships. Unlike general stakeholders, they have a direct, hands-on role in how your product or service is used and valued within their organization.