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The Customer Success Glossary

Clear definitions and practical guidance for every customer success term you'll encounter on the job.
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Digital Customer Success
Digital customer success is a data-driven approach that uses automation, self-service tools, and in-app engagement to deliver personalized customer experiences at scale. Rather than replacing human-led CS, digital programs extend a team's reach across every customer segment by automating routine touchpoints and freeing CSMs to focus on strategic, high-value interactions.